MarketReady Insights, established within Informa Markets – Health and Nutrition, delivers a comprehensive approach to U.S. regulatory compliance that evolves with your business. Our goal is to support the New Hope and SupplySide communities, and the broader natural products CGP industry, by making entering the U.S. market accessible and achievable.
Our tailored resources and solutions address the unique challenges at each stage of growth, help significantly reduce compliance risks and help avoid potential consequences. At the least, we want to allow you to make educated business decisions with a full understanding of the expectations of the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC).
We help transform the complex regulatory landscape into manageable processes, empowering your business to achieve sustainable growth, competitive advantage, and complete peace of mind.
Our sister department, New Hope Standards, is your first step in the exhibitor process. Our Standards Specialist reviews your labels and materials for eligibility to exhibit at our shows and they also walk the floor reviewing your booth set up. Their review is based on the New Hope Ingredient and Exhibitor in-house Standards. During the process, they may also identify potential regulatory challenges.
Our goal at Informa-Health and Nutrition is for your brand to be successful at the shows and beyond. We want you to be seen by your dream retailer at our shows and we want your label and materials to be ready for their due diligence process. We want you to shine to earn that shelf placement! We are your biggest cheerleaders!
MarketReady Insights provides solutions for regulatory challenges beyond show eligibility. We offer pre-show preparation and post-show support to ensure compliance with U.S. regulations. After reviewing your materials, we provide concise step-by-step reports with actionable solutions that help you tell your story effectively while meeting regulatory requirements.
Our specialized services include comprehensive label review, Nutrition and Supplement Facts Panel creation, expert consulting, thorough marketing and claims review, comprehensive website compliance assessment, and FDA Food Facility Registration. All designed to ensure your products meet regulatory requirements while maximizing market potential. We want to help you to be market ready!
MarketReady Insights’ Label Review helps businesses ensure their product labels meet US regulatory compliance by reviewing ingredients, label format accuracy, and the product messaging on the label and packaging. This solution is ideal for most businesses, including those entering the U.S. market for the first time or established brands launching new products to refresh and modernize their existing labels. We help ensure that everything aligns with regulatory standards from the start.
The flat-rate fee for our label review includes the assessment of one label. Once the label has been furnished, our expert specialists will conduct a thorough evaluation and will provide a detailed report outlining the findings. This report will also include straightforward and simplified suggestions to adjust or evolve into more complaint language/format based on our background, experience, and interpretation of the regulations and available guidance. The process may conclude with either one secondary review or a 25-minute closed-out call to address any questions or concerns you may have. The typical turnaround time for the review is 7-10 business days, ensuring a comprehensive and efficient compliance check for your product labeling.
Do you want to let retailers know you are FDA, FTC and USDA compliant? MarketReady Verified is for you. MarketReady Verified is a verification program that assures retailers that brands meet regulatory requirements. Through the comprehensive label and marketing reviews, MarketReady Insights helps companies achieve and maintain compliance with U.S. food labeling requirements.
We specialize in creating compliant Nutrition/Supplement Facts panels, assisting with both new product development and modernizing existing labels to meet U.S. requirements. Our process incorporates formula information, raw material data, analytical results, and comprehensive nutritional databases to ensure accuracy and compliance.
Nutrition labeling is more than just a regulatory requirement—it’s an essential opportunity to build trust and loyalty with your customers and retailers. Accurate, clear, up-to-date information empowers consumers and strengthens your brand’s credibility. When your labeling is transparent and reliable, you’re setting the foundation for your product’s success and creating a positive, lasting impression. Whether you’re launching a new product or refreshing an existing one, this step is key to long-term growth.
U.S. Requirements: Compliance and Accuracy
In the U.S., food and supplement labels are governed by strict regulations enforced by the FDA, FTC, and U.S. Department of Agriculture (USDA). From serving size to daily value percentages, it’s essential to follow specific rules to avoid violations. Failure to comply with these regulations can result in product recalls, fines, or damage to your reputation.
With extensive regulatory expertise, we ensure accurate food and supplement labels using the best available data. We adhere to U.S. FDA requirements for format, nutrients, serving sizes, Recommended Daily Intake (RDI) percentages, Dietary Ingredients (DI) requirements and placement, botanical ingredients, rounding rules, ingredients including order for mandatory and voluntary nutrients, and allergen disclosures. We will help you to confidently navigate the regulatory landscape.
Our Services Include:
After payment, we’ll schedule an introductory call to discuss your product details. Once all pertinent information has been provided, a typical turnaround time is 7-10 days. A low-resolution PNG or high-resolution PDF file will be provided for your graphic designer to incorporate into your product label.
MarketReady Insights nutrition facts panels help you to meet regulatory requirements. We recommend verifying your Nutrition/Supplement Facts through analytical testing as part of your Good Manufacturing Practices (GMP) program and can connect you with trusted laboratory partners.
Let us handle the technicalities of nutrition label creation, so you can focus on what matters most – growing your brand and serving your customers.
For specific regulatory questions and custom projects, MarketReady Insights offers tailored consulting services to meet your specific needs. The process begins with an introductory call to understand the details of your project and outline your objectives. During this call, MarketReady’s process will be explained, and an estimate of the number of hours required to complete the project will be determined. Following this, a detailed quote will be provided, including the estimated hours and the project timeline. Standard consulting rates of $300 will apply. Once the consulting project is complete, a close-out call can be held to address any questions or concerns you may have. A written report is optional and can be decided during the initial call, based on your specific needs and preferences.
Crisis management: MarketReady can also help manage emergencies or recalls. This service would be discussed, expectations defined and quoted prior to initiating the project. Standard consulting rates and fees would apply due to the urgency of the matter.
MarketReady Insights provides a comprehensive marketing and claims review service designed to help businesses create effective marketing collateral that clearly communicates product benefits while ensuring compliance with regulatory standards. By adhering to the regulations and guidelines set forth by U.S. agencies such as the FDA and FTC, MarketReady Insights helps ensure claims are made appropriately and are truthful and not misleading.
We can also help you to understand the expectations for proper substantiation of those product benefit statements and claims and we can share some recommendations for intentional shifts in marketing language. This service helps businesses navigate the complexities of regulatory compliance, minimizing risk while maximizing the impact of their marketing efforts.
The Marketing & Claims Management process starts with an initial consultation call to understand your specific needs. The call will help us define the scope of the review and determine pricing. After uploading one piece of marketing material or advertisement, the specialists conduct a thorough review. Clients will receive a written report outlining findings and recommendations. This service specifically focuses on individual marketing materials and advertisements and does not include website review or label review (see other services provided for website and label reviews). The process concludes with a close-out call to address any questions or concerns, providing clarity and actionable insights. The typical timeline for this service is 7-10 days.
MarketReady Insights offers a specialized Website Review service for Consumer-Packaged Goods (CPG) brands and ingredient suppliers, ensuring that their websites align with FDA and FTC regulations and expectations for claims management. By addressing potential gaps between compliant product labeling and online marketing practices, MarketReady Insights can help brands mitigate compliance risks and avoid regulatory scrutiny, providing expert guidance in navigating the complexities of digital compliance.
The process begins with an introductory call to define the scope of the review and determine which pages will be assessed. During the discussion, product pages will be examined to see if a separate label review is necessary. Following this call, a customized quote will be provided. The quote is based on our standard consulting rate of $300 per hour. The typical turnaround time for the website review is 10-14 business days, though the exact timeline may vary based on the number of pages to be reviewed. The process concludes with a close-out call to address any questions or concerns you may have.
All domestic and non-U.S. facilities involved in manufacturing, processing, packing, or holding food, ingredients, and dietary supplements for consumption in the United States are required to register with the FDA. This registration is mandatory for all new facilities and must be renewed every two years as part of a biannual process. The FDA uses this registration to ensure updated information is provided to facilitate communication, support regulatory compliance, public health and safety. FFR provides FDA with current information to facilitate inspections, recalls, outbreak or trackback investigations, to increase transparency, and to promote accountability in the supply chain.
Our role may involve:
Renewal for FFR: for existing companies requiring bi-annual renewal.
MarketReady is here to guide you through your initial FDA food facility registration process, offering specialized support to ensure compliance. Additionally, we can help support compliance with U.S. regulations for imported goods regulated under the Food Safety Modernization Act (FSMA).
Potential regulatory consequences for non-compliance include an Import Alert or other sanctions. Our base price of $695 covers typical initial registration for international or domestic manufacturers. This process ensures you have an initial FDA Food Facility Registration and DUNS number. If your FDA facility registration requires additional support, consulting hours are available to assist with any complexities.
FDA Food Facility Registration renewal is mandatory every two years for all domestic and non-U.S. facilities who manufacture, process, pack, or hold food (including ingredients) and dietary supplements for consumption in the United States.
MarketReady Insights is here to assist you throughout the FDA facility renewal process. Let us guide you through the process, ensuring your facility remains properly registered and in good standing with the FDA.
Our base price of $400 covers typical domestic and non-U.S. facilities re-registration for FDA Food Facility Registration. Additional consulting hours are available if your registration requires extra support.
MarketReady’s team is ready to help you navigate the process. Please don’t hesitate to reach out to our team for any questions or clarifications regarding the scope of your registration, and we’ll ensure you have the guidance and assistance you need to remain compliant.
We understand the challenges of navigating your U.S. regulatory compliance journey. Our mission is to demystify complex regulations and provide tailored guidance for your specific business needs. Our team of experts is ready to translate regulatory requirements into practical, actionable steps for your organization. Don’t hesitate to email with any questions—we’re committed to making compliance straightforward and achievable.
